Client: TikTok

Project: Free to Be

Skills: Social Asset Creative Production, Experiential, Marketing Collateral Production

To have a genuine celebration of the LGBTQAI+ community and demonstrate how social media can be leveraged to amplify positive messages we decided to partner with TikTok and throw one massive pride party.

By using unique creative mediums and tools along with strategic partnerships we helped this activation to standout amongst the many other Pride efforts of various brands. We kept users immersed and engaged in the experience by producing assets that fit the "user generated content" aesthetic of the platform, but were elevated by consistent brand design elements, a polished production approach to mimic self shot mobile content, and a well constructed messaging narrative. 

And it didn't hurt that our grand finale included a performance from Ke$ha.