Client: Meta

Project: Facebook Gaming - Level Up

Skills: Post Production, AR/VR Development, 2D Animation, Localization

We leveled up our creative to help Facebook level up their gaming platform. This campaign was composed of a wide spectrum of assets built with core design elements of the Facebook Gaming brand in a way that spoke to gaming culture.

Custom AR filters told your gaming future or gave you the ability to showcase your gaming prowess while animated “tip machines” dispensed advice to grow your gaming channel and build an audience. We also ran targeted video and display ads across a variety of digital & social channels to amplify our message.

And we localized everything to six key international markets - which meant keeping track of over 1.5K unique assets and maybe picking up a little Portuguese along the way.